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Curating Intentional Space—For The Record, An Elevated Vinyl Exchange https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/9bea11cf-8a74-497f-85e8-43aab27d850f/DSC05068-Enhanced-NR.jpeg Work - Curating Intentional Space—For The Record, An Elevated Vinyl Exchange https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/50a47a1b-0b64-4db6-ac02-477f4e0dfd50/DSC05206.jpeg Work - Curating Intentional Space—For The Record, An Elevated Vinyl Exchange https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/26563dfd-0fc9-41c3-879e-9ebcedbc452a/IMG_2387.png Work - Curating Intentional Space—For The Record, An Elevated Vinyl Exchange https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/f367472e-d828-4013-9492-88f9af51a04d/IMG_2395.png Work - Curating Intentional Space—For The Record, An Elevated Vinyl Exchange https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/1ceb636d-0010-499f-8aff-92f3d975e070/IMG_2392.png Work - Curating Intentional Space—For The Record, An Elevated Vinyl Exchange https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/97637536-5930-4a36-822e-f464d45b2de0/DSC05182.jpeg Work - Curating Intentional Space—For The Record, An Elevated Vinyl Exchange https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/ada5311c-0c43-49ef-a84a-b6efaaf60462/DSC04784-Enhanced-NR.jpeg Work - Curating Intentional Space—For The Record, An Elevated Vinyl Exchange https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/f47b098b-0679-4a7f-817d-4ffdfcf1352c/DSC04942-Enhanced-NR.jpeg Work - Curating Intentional Space—For The Record, An Elevated Vinyl Exchange https://www.forthegoods.us/work/listeningroom monthly 0.5 2025-03-14 https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/811b7860-8f59-4ab8-a23a-0f7c52d9c873/351A9717-Enhanced-NR.jpg Work - Creative Strategy, Operations, Facilitation—The Listening Room https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/4e351fc0-5ff0-435d-aa01-8a29491641d6/351A9706-Enhanced-NR.jpg Work - Creative Strategy, Operations, Facilitation—The Listening Room https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/3f91a959-6ac9-49c3-8db3-173b1e281b17/351A9703-Enhanced-NR.jpg Work - Creative Strategy, Operations, Facilitation—The Listening Room https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/74e45e8a-15e8-44de-8eae-ace79b8614e7/351A9654-Enhanced-NR.jpg Work - Creative Strategy, Operations, Facilitation—The Listening Room https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/bcbafd72-2a2e-4fc8-8abd-0236da9795c2/351A9652-Enhanced-NR.jpg Work - Creative Strategy, Operations, Facilitation—The Listening Room https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/68943b04-74ef-431f-9cef-5b88d4fff379/351A9823-Enhanced-NR.jpg Work - Creative Strategy, Operations, Facilitation—The Listening Room https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/305fdd34-4acb-4cd8-8294-d4d4e6b6eb8f/351A9784-Enhanced-NR.jpg Work - Creative Strategy, Operations, Facilitation—The Listening Room https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/ce3c4bd0-83e3-40e8-93f9-bffd43c3cac7/351A9635-Enhanced-NR.jpg Work - Creative Strategy, Operations, Facilitation—The Listening Room https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/44204886-cb01-47d8-a7df-bcc12aeaaf34/351A9672-Enhanced-NR.jpg Work - Creative Strategy, Operations, Facilitation—The Listening Room https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/071c4d5d-80fc-4916-9376-01750be20acc/351A9812-Enhanced-NR.jpg Work - Creative Strategy, Operations, Facilitation—The Listening Room https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/de78fbad-ce38-4fb9-ae3e-66f69a169945/351A9680-Enhanced-NR.jpg Work - Creative Strategy, Operations, Facilitation—The Listening Room https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/4dfa8b66-cc3e-4538-8868-4997614e076c/351A9767-Enhanced-NR.jpg Work - Creative Strategy, Operations, Facilitation—The Listening Room https://www.forthegoods.us/work/noirewaters monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/aab8c2e9-b700-4a33-8e96-9b5618a198a0/Screenshot+2025-02-28+at+4.57.59%E2%80%AFPM.png Work - Design Strategy for Noire Waters Conducted a UX audit of the Noire Waters website using FigJam’s iPad app to map out design gaps and opportunities for improvement across each page of the previous site. https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/087f567b-d196-45eb-a1eb-45e95f777e42/screencapture-noirewaters-2024-11-04-12_29_23.png Work - Design Strategy for Noire Waters Original homepage for Noire Waters https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/54c2d59e-1f1c-443c-8ae4-b6ac9d2602e8/NW-Site-IA.png Work - Design Strategy for Noire Waters The original Noire Waters site map and information architecture lacked hierarchy, had an overwhelming number of navigation items, and lacked a clear call to action, making it difficult for users to navigate and convert. https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/22aa9aee-c38d-4d74-bea5-3b0b9744cceb/screencapture-noirewaters-2025-03-13-14_21_44.png Work - Design Strategy for Noire Waters The redesigned Noire Waters landing page features clear storytelling, a well-structured information hierarchy, and a cohesive design creating a more engaging and intuitive user experience. https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/685ecfd4-01f4-4125-b22f-877323a8554f/IAv1.png Work - Design Strategy for Noire Waters Version 1 of the redesigned information architecture prioritized driving traffic to experiences, allowing users to filter by destination, experience, or event. 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To align with industry best practices, we added a persistent ‘Reservations’ CTA in the navigation, enabling users to book seamlessly whenever they’re ready. https://images.squarespace-cdn.com/content/v1/64cfd78da485bd366d8d3cf3/e3470f3b-0c14-42a8-a326-4cef1aae6802/screencapture-noirewaters-about-us-2025-03-13-14_22_37.png Work - Design Strategy for Noire Waters The revamped 'Our Story' page now showcases Noire Waters' origins, founders, team, and commitment to sustainability. 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